Gianni Infantino has tried risky ideas in the past without success. However, his latest scheme to sell off the World Cup stands out as particularly poorly thought out on both commercial and political grounds.
The proposal to sell the tournament rights appeared to ignore the unique value of the event as a global spectacle. It risked alienating key partners and nations that have long supported the competition. From a business angle, the idea undervalued the brand's strength and long-term potential. Politically, it showed little understanding of the delicate balance needed to keep diverse stakeholders on side. Overall, the plan seemed more like a desperate gamble than a sound strategy.
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